So inside the church the prophet Joel tells us:
"Even now, says the LORD, return to me with your whole heart, with fasting, and weeping, and mourning...."
And outside the church the anti-prophet Kiko tells us:
This is quite "protestant" by the way. Most "evangelical" churches eschew the idea of Lent, Holy Week, and even any special recognition of Good Friday. To them, since Jesus is what this sign says, there is never a need to re-visit Calvary or to subject oneself to a penitential season.
This is also why. while they may wear a cross, their cross will never have the body of Christ on it (which is why it is called a "crucifix" not just a "cross"). This is also why they eschew the idea of the Holy Sacrifice of the Mass. To the evangelicals and most protestants, Christ's death on the cross happened 2000 years ago and there is no need (for them) to memorialize it or re-present it. It's just a banquet, maybe even a happy meal.
Same teaching as Kiko's...and sadly, some non-kiko's too.